Providing market intelligence for more than 35 years

In The News

Welcome to Hulu vision: A new Web site enables TV fans to watch their favorite shows past and present on one 'network

Star-Telegram"Americans watch lots of video on their computers. More than 12 million people paid for this kind of content last year, according to a study by Parks Associates, a research and analyst firm that studies how people use the Internet."

"The result, says Kurt Scherf, a principal analyst with Parks Associates, is that Hulu has the kind of setup that allows users to stumble upon shows that they might not have discovered otherwise."

From the article, "Welcome to Hulu vision: A new Web site enables TV fans to watch their favorite shows past and present on one 'network'," by Erin White

Previously In The News

Mobile Wallets & Passing 100 Million Users

Twenty percent of all smartphone owners already used at least one mobile location service or mobile wallet in 2013, according to the Parks Associates study Transforming Commerce: Mobile Wallets and...

A Mini Trend For Short Shorts

Indeed it’s just as likely that the new “MTPE” exists so that NBC can point to some forward momentum for the show, which is now meandering on Sunday morning in the Nielsens. But for a brand like NB...

Ultra HDTV Growth Should Soar In A Decade

Ultra HDTV sets are steadily growing -- but they won’t reach a dominant majority of U.S. TV homes that currently have HDTV for another decade. Market researcher Parks Associates says by 2024 to...

Over The Top Services Outpace Pay TV

According to a recent Parks Associates survey, reported by Joseph Palenchar, a total of 57% of U.S. broadband households subscribe to an over-the-top (OTT) video service (streaming of video content...