Providing market intelligence for more than 35 years

In The News

Welcome to Hulu vision: A new Web site enables TV fans to watch their favorite shows past and present on one 'network

Star-Telegram"Americans watch lots of video on their computers. More than 12 million people paid for this kind of content last year, according to a study by Parks Associates, a research and analyst firm that studies how people use the Internet."

"The result, says Kurt Scherf, a principal analyst with Parks Associates, is that Hulu has the kind of setup that allows users to stumble upon shows that they might not have discovered otherwise."

From the article, "Welcome to Hulu vision: A new Web site enables TV fans to watch their favorite shows past and present on one 'network'," by Erin White

Previously In The News

Consumers Concerned About IoT Data, Privacy

The companies behind the growing Internet of Things may have to do a little consumer massaging (and messaging) to allay some deep concerns before their products can reach heavy adoption. Nearly...

OTT Providers May Be Missing Key Revenues

Over-the-top TV platforms may be growing, but OTT providers may not be getting an apportioned amount of revenues from users. A third-quarter 2014 survey says 11% of all U.S. broadband home relying...

Are There Local YouTube Stars?

TOO MUCH OF A GOOD THING: By now, it’s kind of established fact that nearly everybody in a household at any given moment is on some kind of device. New research from Parks Associates says 40% of 1,...

Why I'm Glad Apple Inc. Killed Its Smart TV Plans

There's simply no reason for Apple to jump into the crowded low-margin battlefield of smart TVs when it can sell its hardware at gross margins exceeding 40%. Steve Jobs reportedly once told employe...