Providing market intelligence for more than 35 years

In The News

Western Europe Lags US For Smart Home Penetration, Research Shows

“We are seeing adjacent markets, including connected cars, connected health, home security, energy, entertainment, and insurance, creating new value cases by adopting and expanding on smart home technologies,” says Parks Associates.

Parks Associates notes that while many European service providers have incorporated the smart home concept into their solutions, consumers in the four largest Western European countries are still have a low level of awareness about what a smart home actually is and the benefits of having one.

From the article "Western Europe Lags US For Smart Home Penetration, Research Shows" by Adam Bannister.

Previously In The News

Connected Cars Open Doors And IoT Devices

Parks Associates revealed that 27% of U.S. car owners would connected cars to communicate with the Internet-connected devices in their home, such as smart garage door openers and door sensors. Park...

7-Eleven rolls out Apple Pay, Google Pay to all US stores

Mobile payment apps have gotten off to a slow start and there have been conflicting analyses of their market potential. For instance, customer use of digital wallets stalled in the past year because t...

Roku Posts More Stellar Results In Q2 As Stock Price Continues To Surge

its earnings release, Roku cited data from Kantar Milward Brown anointing it the No. 1 TV streaming platform in the U.S. by hours streamed. According to a survey by Strategy Analytics, the Roku operat...

Smart Home Gadgets Need To Live Together

“We need to look at problems in the home from a holistic perspective and realize it is the value of all these devices working together that will drive adoption of the smart home,” EVRYTHNG senior vice...