Providing market intelligence for more than 35 years

In The News

What’s the State of the Security and Smart Home Market in Europe?

The new report, “State of Residential Security and Smart Home in Europe” hones in the state of home security and smart home offerings in Europe and analyzes the challenges faced by companies looking for a piece of that market. Additionally, the report also profiles the European householders who have already adopted security systems at home.

"A growing amount of hype surrounds the smart home concept in Europe, but consumer awareness in Western European countries still needs to grow," Stuart Sikes, president at Parks Associates says. "Several innovative smart home products are gaining traction and helping to increase awareness and adoption of both smart home products and interactive security systems."

From the article "What’s the State of the Security and Smart Home Market in Europe?" by Laura Hamilton.

Previously In The News

Amazon And Apple: A New Battle For A $500 Billion Market

Apple (NASDAQ:AAPL) and Amazon (NASDAQ:AMZN) are not really true, all-out competitors like Google (NASDAQ:GOOG) (NASDAQ:GOOGL) is with both of them. Apple does not have a general retail operation and...

Roku’s Share of Streaming Market Rising, Says Parks Report

As streaming becomes more popular as a way to consume TV programming, Roku is increasing the number of homes in which its devices are used, according to a new report from Parks Associates. In the f...

3 Stocks to Tap the Connected TV Boom

One of the biggest beneficiaries has been connected TVs. As the move from linear TV to streaming gains steam, consumers are increasingly relying on dedicated devices to deliver the best experiences. T...

OTT Video Churn Steady at 19%: Study

Parks Associates attributes a chunk of that OTT churn to consumer experimentation. “These are not free trials but instances where consumers are spending real money to try out new OTT services. One-...