Providing market intelligence for more than 35 years

In The News

What are Homeowners Gravitating Toward? A Necessary Glance at MDUs' Needs for Modernized Support

Last week, we ran a story about a recent Parks Associates study concerning the rising interests in smart video doorbell installations.

Now, Parks Associates has released a new white paper – sponsored by Plume – and it’s titled “Managed Wi-Fi in Multifamily Housing: Key Use Cases and Considerations.” In it, Parks Associates highlights practical use cases for technologies in many MDUs; with its data come ways businesses can automate processes for homeowners, save on costs, and more.

From the 300 U.S. MDU property managers and owners surveyed, the following are the top takeaways:

  • 87% of U.S. internet households subscribe to at least 1-3 streaming services, 71% play video games on a weekly basis, and 30% work remotely at least once per week. All of these factors play their role when it comes to reliably connectivity, bulk packages, etc.
  • 89% of property managers who won’t currently offer bulk internet reported that they plan to do so within the next 12 months. (However, only 43% of residents in spaces with bulk internet claim it’s been as reliable as they’d hoped.)
  • 45% of surveyees have reported facing myriad technical challenges in order to keep MDUs up with modernization, “including getting networking equipment working with select services and carriers, connecting devices successfully, and setting up services for new residents.” (i.e. likely ones with specific expectations about connectivity for their unique needs)

From its research, Parks Associates believes that managed Wi-Fi “presents a solution to these challenges, offering improved performance and management features, as well as advanced cybersecurity” (when compared to legacy deployments, that is).

According to Parks Associates, that’s the direction the market is moving in – a future of smart apartment rollouts and smart-enhanced building management solutions. (The white paper also addresses challenges central to data traffic, user authentication, the need for enhanced privacy measures, time-of-use considerations, and more.)

"As new use cases evolve, multifamily properties will increasingly need to invest in their network architecture and ensure that their network backbones are robust and flexible enough to meet future demand," concluded Kristen Hanich, Research Director, Parks Associates. "Parks Associates research shows that families are adding more IoT devices to their networks, and with only 43% of residents interviewed being satisfied with their current bulk service, CSPs, and building owners can turn to managed Wi-Fi services to improve in-home experiences and increase customer satisfaction."

From the article, "What are Homeowners Gravitating Toward? A Necessary Glance at MDUs' Needs for Modernized Support" by Alex Passett

Previously In The News

Hulu Is Slowing, Hits 12 Million Subscribers Versus Netflix’s 81 Million

But growing membership is harder to keep up at the same clip for all streaming services, as more and more companies launch their own online platforms. As consumers shift more of their entertainment di...

Multifamily Roundtable Session to Highlight Generational Characteristics on Tech

To present the content for this session, the TecHome Builder Summit is bringing in one of the leaders in home technology research. Tom Kerber, the director of IoT strategy for Parks Associates, will b...

Netflix Need Not Fear New Amazon Prime Spinoff Service

For those who think Amazon has the clout to steal away Netflix subscribers, the logic there isn't too easy to follow: the $9 price point for the new service simply isn't compelling enough to siphon aw...

ONLINE VIDEO ROUND UP: Univision and Facebook Live, Amazon Chime, Comcast Announces XFinity Stream and More

Market research and consulting company Parks Associates' 360 View: Digital Media & Connected Consumers report that claims that 29 per cent of US broadband households get most of their news from social...