Providing market intelligence for more than 35 years

In The News

What Are The Obstacles To Mass Smart Home Adoption?

Speakers from Comcast, AT&T Digital Life, Schneider Electric, Vivint Smart Home, Rovi and Hewlett-Packard and others participated in Parks Associates annual Connections conference in San Francisco this week. Among the topics tackled were business models for the smart home, and the fundamental need for partnerships to make the Internet of Things (IoT) space truly work.

“There are several alternative business models emerging for the smart home, including a two-sided business model, from companies such as EnergyHub and WattzOn, and open platforms, where Samsung, through SmartThings, has moved aggressively into this space,” Tom Kerber, director, research, home controls an energy at Parks Associates, says. “We had a near-universal agreement among Connections speakers and attendees that partnerships are critical to success in IoT. By 2020, more than 24 million U.S. broadband households will have a smart home controller, making 2016 the ideal time for businesses to build the partnerships they need to achieve the vision of an IoT-enabled smart home.”

From the article "What Are The Obstacles To Mass Smart Home Adoption?" by Laura Hamilton.

Previously In The News

OTT Video Churn Steady at 19%: Study

Parks Associates attributes a chunk of that OTT churn to consumer experimentation. “These are not free trials but instances where consumers are spending real money to try out new OTT services. One-...

Apple (AAPL) and Hollywood Clash Over Pricing of 4K Content

Apple TV was launched in Jan 2007. It is a digital media player and HDMI compliant set top device that needs to be connected to TV to work. Apple TV also gives access to Apple's iTunes content as well...

YouTube TV goes live in Google's biggest swipe at Comcast yet

The name YouTube alone carries weight as a signifier of people’s viewing habits migrating online. And for networks taking part in YouTube TV’s launch, that could make coming aboard the service seem li...

What percentage of people pay after free Netflix trial ends?

Almost one out of three people who use a free trial to try out a streaming video service end up subscribing, researcher Parks Associates said Monday. That "sizeable portion" of trial users dwarfs the...