Providing market intelligence for more than 35 years

In The News

What's behind Netflix releasing viewing data? Flexing its muscles.

“Really it’s a chance for Netflix to set the standards and dialogue before the industry does or their competitors do,” said Paul Erickson, an analyst at Parks Associates.

From the article "What's behind Netflix releasing viewing data? Flexing its muscles." by Kristin Schwab. 

Previously In The News

AI, Sensors and Video Surveillance Verification: Home Security Innovations You Need to Know

Video analytics applications employ artificial intelligence to detect and identify persons, objects, animals, packages, license plates and other subjects of interest visible in video camera feeds. Vid...

36% of CE and Smart Home Product Returns Due to Setup, Installation Problems

CE research data from Parks Associates finds 36% of US broadband households who returned a specified CE or smart home device in the last 12 months cited difficulty in setup, installation, and usage as...

FALSE ALARM REDUCTION IS MAJOR GOAL FOR SECURITY DEVICE MANUFACTURERS, REPORT SAYS

NEW PARKS ASSOCIATES WHITEPAPER ADDRESSES SECURITY SYSTEM INNOVATIONS ENABLED BY SMART HOME CONNECTIVITY. Parks Associates, an internationally recognized market research and consulting company, has...

Age Tech: Reshaping Channel Opportunities

Technology is liberating boomers, seniors, families and caretakers by connecting care to the home. During the COVID-19 pandemic, 29% of U.S. seniors ages 65 and older have used video conferencing serv...