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What the Street Got Wrong About Google

February 01, 2016

Market research and consulting firm Parks Associates estimates that 19 percent of households with broadband in the U.S. already own a smart home device, thanks in part to increased smartphone ownership.

"Mobile devices .... that's the default user interface outside the home or sometimes even in the home," said Tom Kerber, director of research at Parks Associates. "The smartphone is critical — it opened up the market when smartphones came out."

From the article "What the Street Got Wrong About Google" by Anita Balakrishnan.

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About Parks Associates

What the Street Got Wrong About Google

Previously In The News

The Best WiFi Solutions for Apartment Buildings

Fubo to Launch Pause Ads and Interactive Commercials in Bid to Raise Revenues and Boost Engagement

Can Smartphones Bridge the Digital Divide? The Answer Is Complicated

Report Finds 50% of U.S. Households Regularly Use Ad-Supported Streaming Apps

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