Providing market intelligence for more than 35 years

In The News

What Yahoo Users Can Do After the Hack

Internet users with email or online-service accounts they no longer use should log into them and close them out. “They just create more points of vulnerability,” said Brad Russell, a research analyst at Parks Associates. Sometimes that might mean having to go through steps to recover an old password you might not remember, but it’s worth it.

From the article "What Yahoo Users Can Do After the Hack" by Anne Steele.

Previously In The News

Smart Products Bring Business Opportunities to Insurers, Manufacturers

Smart products offer home insurance providers new ways to create operational efficiencies, introduce new services, and increase their value propositions for protecting the home, according to Parks Ass...

35% Of Large Builders Adding Smart Tech To New Homes: Study

“All builders report smart home technology is highly popular with consumers, and connected products are rapidly replacing non-connected models as standard in the home,” stated Brad Russell, research d...

App for COVID-19 contact tracing faces hurdles, generational divide over privacy concerns

A survey of 5,000 adults by Parks Associates indicates roughly half, 52 percent, are willing to share tracking data in an app while 28 percent are unwilling. Twenty percent are willing but only with p...

Entertainment Giants Reevaluate Their Smaller Streaming Services

“They’re all analyzing and asking, ‘Is it best for us to throw everything into one service, like an HBO Max, or have a main anchor service like a Paramount+, but also have the existence of other servi...