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When it comes to live sports, consumers show streaming services the money

January 23, 2024

“Sports content drives eyeballs, advertisers know it, streaming services know it,” said Eric Sorensen, senior analyst with Parks Associates.

From the article, "When it comes to live sports, consumers show streaming services the money" by Meghan McCarty Carino

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About Parks Associates

When it comes to live sports, consumers show streaming services the money

Previously In The News

Content Piracy: Making Careers Disappear

5G Fixed Wireless Access Market May See a Big Move | Mimosa Networks, Samsung Electronics, Huawei, Cisco

Prime Video Continues to Best Netflix in US Subscriptions; 89% of Broadband Households Are Streaming

Prime Video stays top of Parks Associates’ List of US Subscription Video Services

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