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When it comes to live sports, consumers show streaming services the money

January 23, 2024

“Sports content drives eyeballs, advertisers know it, streaming services know it,” said Eric Sorensen, senior analyst with Parks Associates.

From the article, "When it comes to live sports, consumers show streaming services the money" by Meghan McCarty Carino

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About Parks Associates

When it comes to live sports, consumers show streaming services the money

Previously In The News

Hollywood Turns the Page on the Metaverse – and Disney Just Got the Memo | Analysis

It's not me, it's Netflix: With password sharing on the block, how to boot your friends

Wall Street Wants Streamers to Make More Money – but Consumers Want to Pay Less | Chart

Piracy Could Result in $113 Billion Loss for Streaming Services by 2027

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