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When it comes to live sports, consumers show streaming services the money

January 23, 2024

“Sports content drives eyeballs, advertisers know it, streaming services know it,” said Eric Sorensen, senior analyst with Parks Associates.

From the article, "When it comes to live sports, consumers show streaming services the money" by Meghan McCarty Carino

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About Parks Associates

When it comes to live sports, consumers show streaming services the money

Previously In The News

Cross-platform Content Navigation Emerges as Key to Consumer Engagement

What are Homeowners Gravitating Toward? A Necessary Glance at MDUs' Needs for Modernized Support

Formula 1 could be coming to Apple as it mulls offering up to $2 billion a year to show races, report says

Disney+ Will Start Restricting Password Sharing in Canada

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