Providing market intelligence for more than 35 years

In The News

Why Apple's iPhone Is Too Big To Fail

The number one concern about Apple is how future versions of the iPhone will sell. Will the company be able to add enough features and functionality that current owners will want to upgrade? Will Android users switch? Will feature phone users buy Apple vs. Android? A longer term concern is will another company introduce something that changes the landscape like Apple did to Blackberry that instead of a slow erosion that sales fall quickly. Parks Associates’ recent study of consumer electronics buyers I believe supports the case that the iPhone and therefore Apple will remain successful for at least the foreseeable future. (Note that I own Apple shares).

From the article "Why Apple's iPhone Is Too Big To Fail" by Chuck Jones.

Previously In The News

Music Piracy Is Still a Problem — But It’s a Manageable One

Film piracy increased by 38.6% last year, according to anti-piracy tech company Muso, and by 2027 the streaming video on-demand business could lose $113 billion annually from content theft, per an Apr...

Study: Rural Viewers Love Their Local TV Channels More Than Ever

Those who use over-the-air antennas are a significant slice of the broadband universe. Parks Associates said that about one-quarter of U.S. broadband households used an antenna to watch local broadcas...

It's not me, it's Netflix: With password sharing on the block, how to boot your friends

According to a Parks Associates’ 2022 survey, 40% of consumers in U.S. internet households share credentials or use shared credentials, up from 27% in 2019. From the article, "It's not me, it's Net...

5 Top Residential Security Trends to Watch in 2023

The residential security industry has gained millions of households due to the explosion of DIY offerings and COVID-19. While in 2022 the home security system adoption slowed, the rebound of professio...