Providing market intelligence for more than 35 years

In The News

Why Eero is going after the rental property market with Wi-Fi

To get a sense of how big the MDU market is, Parks Associates research reveals that 34% of US broadband households are MDU residents. After reading that it’s roughly one in three, I suppose that makes sense. Again, it’s not something I ever thought about before. And of that audience, Parks Associates reports that 43% of those MDU residents have smart home devices.

From the article, "Why Eero is going after the rental property market with Wi-Fi" by Kevin C. Tofel.

Previously In The News

Hub: Amazon Eyes Winning Formula With Ad-Supported Prime Video

A separate study from Parks Associates found that Prime Video still remains the No. 1 SVOD service in the United States, based on subscriber tallies. Prime is estimated to have 160 million members in...

Walmart’s bid for Vizio would make it a different kind of company

“That’s increasingly where the money is,” said Jennifer Kent, vice president of research at Parks Associates. She said these days, a TV’s worth is tied to its streaming platform. Walmart’s private...

Matter Standard Revolutionizes Smart Home Interoperability: Challenges and Opportunities

According to Parks Associates' latest security dealer survey, familiarity with the Matter standard among dealers has increased to 24% in 2023, up from 16% in 2022. However, there's still a signifi...

The Sunday Brief: Fourth quarter earnings—out of favor

Nearby is a chart shared in a recent Parks Associates release indicating the price/ value customer satisfaction rates for various technologies.    The news release summarizes their findings as fol...