Providing market intelligence for more than 35 years

In The News

Why Moving ‘Dancing With the Stars’ to Disney+ Isn’t the Demotion You Might Think: Analysis

Paul Erickson, research director of entertainment and consumer electronics at Parks Associates, said the “DWTS” move is smart programming and a win for both ABC and Disney+.

"They’re looking at ‘Dancing With the Stars’ and that huge fan base, but potentially freeing up room for something that might be more lucrative sponsorship-wise,” said Erickson. “It may be as fundamental as what that property brings in versus ‘Monday Night Football’ in that same spot in the schedule. It doesn’t necessarily denigrate the value of ‘Dancing With the Stars.’ And it’s not necessarily bad for ABC. It’s a win under the assumption that they are using that primetime space for a property that has equal or better revenue generation.”"

“ABC knows that this is a bankable property. It’s technically available through streaming already, but maybe not with same reach Disney+ has,” Erickson said. “They already know how it performs and that it’s broadly appealing and feel it will perform even better if you give it longer legs.”

From the article, "Why Moving ‘Dancing With the Stars’ to Disney+ Isn’t the Demotion You Might Think: Analysis" by Sharon Knolle.

Previously In The News

Why It’s Time to Consider Offering Presence Detection

"In my previous column, I mentioned some of the world-class technologies highlighted at Parks Associates’ CONNECTIONS Conference held in Frisco, Texas, in May. One of the presentations that caught my...

SSN, SIA CONTINUE PARTNERSHIP TO PROMOTE DIVERSITY

And without further ado, the following list selected by SIA’s Women in Security Forum, in partnership with SSN, will be profiled in each issue of SSN in 2022: Arathi Ajay, IoT Sales Specialist - Ed...

36% of CE and Smart Home Product Returns Due to Setup, Installation Problems

CE research data from Parks Associates finds 36% of US broadband households who returned a specified CE or smart home device in the last 12 months cited difficulty in setup, installation, and usage as...

More U.S. Consumers Feel ‘Safe Enough’ With Pro Monitored Smart Home Gear

More U.S. Consumers Feel ‘Safe Enough’ With Pro Monitored Smart Home Gear That’s according to a Parks Associates survey that also queries U.S. broadband households about their opinions on self-monito...

Phone:
972-490-1113
Mailing Address:
Parks Associates 5080 Spectrum Drive, Suite 1000W Addison, TX 75001 USA
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2024 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive