Providing market intelligence for more than 35 years

In The News

Wi-Fi Surpasses Ethernet In Home Networking

Tech WebMore households now use Wi-Fi networking than Ethernet, a trend that will lead to an explosion of new applications, according to a survey released this week by Parks Associates.

"This is truly a watershed finding," John Barrett, director of research at Parks Associates, said in a statement. "Establishing a solid base of wireless home networks is crucial for the adoption of next-generation services. Many applications such as home control, home security, or even multimedia distribution are impractical with an Ethernet-only network."

From the article "Wi-Fi Surpasses Ethernet In Home Networking," by Mobile Pipeline News.

Previously In The News

Over The Top Services Outpace Pay TV

According to a recent Parks Associates survey, reported by Joseph Palenchar, a total of 57% of U.S. broadband households subscribe to an over-the-top (OTT) video service (streaming of video content...

Dongle Bells: The Holiday Stream Of Streaming Devices

If predictions from Parks Associates are correct, this should be a good season for connected devices like Chromecast, Amazon Fire TV and Roku. That's mainly because they’re cheap and small and, if...

Some New Data Emphasizes The Drift To OTT Viewing

Parks Associates today said the amount of online video seen via a TV screen went up to 3 hours per week in the first quarter of this year, up from 2.3 hours in the same quarter in 2013. Matching up...

Marketers: Time To Go 'Over The Top' With Video?

New investments in OTT and recent consolidations in the space seem to show that OTT technology is here to stay. In fact, new research from Parks Associates here shows that OTT video adoption is inc...