Providing market intelligence for more than 35 years

In The News

Wi-Fi Surpasses Ethernet In Home Networking

Tech WebMore households now use Wi-Fi networking than Ethernet, a trend that will lead to an explosion of new applications, according to a survey released this week by Parks Associates.

"This is truly a watershed finding," John Barrett, director of research at Parks Associates, said in a statement. "Establishing a solid base of wireless home networks is crucial for the adoption of next-generation services. Many applications such as home control, home security, or even multimedia distribution are impractical with an Ethernet-only network."

From the article "Wi-Fi Surpasses Ethernet In Home Networking," by Mobile Pipeline News.

Previously In The News

Functionality, Brand Fuel Smartwatch Choices

Smartwatch users want their devices to work well, particularly with their similarly branded smartphones, but they are beginning to consider their fashion bona fides as well. According to new re...

Over The Top Services Outpace Pay TV

According to a recent Parks Associates survey, reported by Joseph Palenchar, a total of 57% of U.S. broadband households subscribe to an over-the-top (OTT) video service (streaming of video content...

Video Users Want Multi-Device Options

New digital/over-the-top video consumers want a wide number of choices to consider when it comes to how many devices they can use. But is that enough for OTT platforms to succeed? Parks Associate...

For Some Of Us, Pay Services Are A Steal

Parks Associates has produced a new report that says 6% of all broadband-capable households make use of a streaming video service paid for by someone who doesn’t live there, and 20% of streaming vi...