Providing market intelligence for more than 35 years

In The News

Wi-Fi To Shackle Growth Of Mobile Data Revenues In The U.S., Parks Predicts

Wi-Fi and other connective technologies will shackle the growth of mobile data revenues in the U.S. for at least the next few years, Parks Associates predicted.

The market research firm said worldwide mobile data revenues will grow from $386 billion in 2015 to $630 billion in 2020, with much of that growth occurring in the Asia/Pacific region. But growth in Western Europe and North America – particularly in the U.S. – will be much slower, Parks said, as consumers turn to non-cellular technologies in an effort to lower their mobile bills.

From the article "Wi-Fi To Shackle Growth Of Mobile Data Revenues In The U.S., Parks Predicts" by Colin Gibbs.

Previously In The News

Fox News Takes on Late-Night Comedy With Right-Leaning Show

“The country is divided, almost in half,” said Steve Nason, research director at Parks Associates, a market-research firm. “There’s certainly a place for other perspectives.” From the article "Fox...

Netflix Is Winning Streaming’s Own ‘Squid Game’

Netflix has been criticized for not having enough enduring franchises like Marvel and Star Wars. Having those would certainly aid its efforts to expand into merchandise licensing, which is one of Walt...

19% Of Households Have vMVPDs, 49% Have Four+ Streaming Services

Virtual multichannel video providers (vMVPDs) are now in 19% of U.S. broadband households--nearly double the saturation level as recently as 2019, according to Parks Associates data. Many house...

Facebook Leads New Social Mobile Commerce Charge

Apps will become the universal means for connecting interested parties, just based on nearly 1 million apps on the Apple and Facebook platforms. Consumers under 35 are increasingly ditching their brow...