Providing market intelligence for more than 35 years

In The News

Will Apple TV kill the cable box? Not so fast

To go a step further, Apple could embrace over-the-air antennas, whose usage is still on the rise as cable subscriptions sink. (According to Parks Associates, roughly 20 percent of U.S. homes with broadband internet used an antenna last year, up from 16 percent in early 2015.) While Apple TV does work with some networked antenna tuners such as Tablo, their apps are not allowed to integrate with the TV app or with Siri.

From the article "Will Apple TV kill the cable box? Not so fast" by Jared Newman.

Previously In The News

Netflix, Amazon, Hulu Leading In OTT Subscriptions, Finds Parks

The researchers at Parks Associates have come up with a tally of the most popular over-the-top (OTT) video services as ranked by the number of subscribers. While the numbers are estimates from the fir...

The TV Antenna Rises Again

In fact, since 2013, the percentage of broadband households in the nation using only antennas to watch linear TV has jumped from 9 percent to 15 percent, according to data released this month by Parks...

Donald Trump Livestreams Third Debate On Facebook: A Glimpse Into Trump TV?

"Donald Trump has an audience, he has a message. It’s a matter of: can that sustain an entire network? I think it’s possible that it could," Glenn Hower, senior analyst for media/entertainment at mark...

Hulu Mounts Push To Draw And Keep Subscribers: Executive

Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television's contract model, can cancel service with a click of the m...