Providing market intelligence for more than 35 years

In The News

Will Prime Video, Netflix, Disney+ Be the Only Streamers Left Standing in 10 Years?

New data from Parks Associates shows Netflix and Prime Video users have the greatest subscription loyalty of any streamers.

New data released by Parks Associates shows that Netflix and Prime Video are not just some of the largest streaming services in the world, they have the most loyal customers as well. Parks’ numbers indicate that both streamers can claim an average duration per subscriber of more than four years. That’s more than double the average duration of streaming services like Paramount+, Disney+ and Max.

A graph from Parks Associates showing which streamers command the most customer loyalty.

“Households are still experimenting with different services as they evolve over time to build their own service stack,” Parks Associates’ Eric Sorensen said. “Service consolidation has changed subscription dynamics, as Showtime has become part of Paramount+ and HBO is now Max, but even as consolidation occurs, it is having a limited effect on churn for these services. Premium service subscriptions average around two years, which suggests consumers are getting better value out of the consolidated content.”

The customer loyalty data from Parks shows why Netflix and Prime Video might be in the best position of all as the Streaming Wars end, and the Age of Aggregation begins. 

From the article, "Will Prime Video, Netflix, Disney+ Be the Only Streamers Left Standing in 10 Years?" by David Satin

 

Previously In The News

Why Apple's iPhone Is Too Big To Fail

The number one concern about Apple is how future versions of the iPhone will sell. Will the company be able to add enough features and functionality that current owners will want to upgrade? Will Andr...

Here's Why A Trump TV Network Will Almost Certainly Fail

“Donald Trump has an audience, he has a message. It’s a matter of: can that sustain an entire network? I think it’s possible that it could,” Glenn Hower, senior analyst for media/entertainment at mark...

How a Former Amazon and Roku Star Could Revive Apple TV

Left without an update in 2016, the still-sexy-looking black set-top box grabbed just 12% of the Internet-connected TV market, lower than in 2015 and trailing both Google's Chromecast and Roku, accord...

What Marketers Can Learn About Compelling Characters And Engaging Content From WrestleMania

WWE engages its fan base in multiple media with engaging content. According to Stephanie McMahon, chief brand officer, “We have five hours of live content on USA Network every single week, 52 weeks a...

Phone:
972-490-1113
Mailing Address:
5080 Spectrum Drive, Suite 1000W Addison, TX 75001 USA
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive