Providing market intelligence for more than 35 years

In The News

With 1 Gbps speeds, Verizon’s 5G fixed wireless service will leapfrog the competition

And speeds appear to matter. Parks Associates reported way back in 2015 that fully one quarter of Americans who switched to a new ISP "did so in order to obtain a faster service at a comparable price."

And that’s why Verizon’s 1 Gpbs pledge for fixed wireless is so important. The 1 Gbps speed is rapidly becoming the de facto residential broadband gold standard, and Verizon is promising that it can reach that benchmark wirelessly. You have to admit that’s pretty impressive; Google Fiber launched in 2011 and here we are just seven years later with a completely wireless alternative to last-mile fiber.

From the article "With 1 Gbps speeds, Verizon’s 5G fixed wireless service will leapfrog the competition" by Mike Dano.

Previously In The News

Americans Say Smart Home Technology Is a Must

Out with the old and in with the high-tech. A new survey from Coldwell Banker Real Estate LLC and Parks Associates found that Americans are thinking differently about “move-in ready” homes; they now w...

Extra Miles For Fitness Trackers

Marketing for RecycleHealth got an unexpected boost from an applicant to the digital health communication certificate program, who volunteered her design skills and did a photo shoot of donated device...

Prediction: Wi-Fi-Cell Hybrid Service Is Coming

As always, timing is everything. Research published in July by Parks Associates suggests U.S. mobile carriers are shifting their focus from ARPU growth to churn management as new smartphone users beco...

Parks Associates To Host Annual Connections Conference May 24-26 In San Francisco

The executive event, addressing the converging IoT industries—including smart home, connected entertainment and mobile ecosystems—will feature panel discussions and keynotes by: — Matt Eyring, chie...