Providing market intelligence for more than 35 years

In The News

With Uber's misdeeds, Lyft aims to look like the good guy

Since both Uber and Lyft are private companies, they're not obliged to make their data public. So, it's unclear if Uber's scandals have affected its business and whether Lyft has gained from them.

"Seventy-five percent of ride-sharing app users report using Uber, while only 26 percent report using Lyft," said Jennifer Kent, director of research for market research firm Parks Associates. "So, Lyft absolutely has a market share gap to close."

"Exploiting Uber's poor press in recent months can only improve Lyft's brand reach and perception," Kent continued. "However, availability, pricing and app functionality are likely much more impactful on users' decision making than brand perception when choosing their preferred ride vendor."

From the article "With Uber's misdeeds, Lyft aims to look like the good guy" by Dara Kerr.

Previously In The News

mHealth Looks to Solve the Diabetes Care Management Conundrum

Earlier this year, a report from digital health analyst Parks Associates found that 27 percent of people with a chronic condition want a mobile health device that tracks their health, but a significan...

In Spain, Winter Is Coming with the Launch of HBO España

But what makes Spain unique in Western Europe is that about half of households have broadband but not pay TV, one of the highest internet-only household rates in Europe, according to research firm Par...

GAIA: Under-The-Radar Hyper-Growth 5-Bagger

Well, today the global OTT market of 218 million video subscribers is large and they have quite significant and growing tailwinds, which is according to the study from Parks Associates which has relea...

Quarter Of Millennials Are OTT-Only Broadband Households

Nearly a quarter (23%) of Millennial heads of household are OTT only households, higher than the national average of 15% among all U.S broadband households. Parks Associates analysts also note that...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive