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With Uber's misdeeds, Lyft aims to look like the good guy

March 26, 2017

Since both Uber and Lyft are private companies, they're not obliged to make their data public. So, it's unclear if Uber's scandals have affected its business and whether Lyft has gained from them.

"Seventy-five percent of ride-sharing app users report using Uber, while only 26 percent report using Lyft," said Jennifer Kent, director of research for market research firm Parks Associates. "So, Lyft absolutely has a market share gap to close."

"Exploiting Uber's poor press in recent months can only improve Lyft's brand reach and perception," Kent continued. "However, availability, pricing and app functionality are likely much more impactful on users' decision making than brand perception when choosing their preferred ride vendor."

From the article "With Uber's misdeeds, Lyft aims to look like the good guy" by Dara Kerr.

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About Parks Associates

With Uber's misdeeds, Lyft aims to look like the good guy

Previously In The News

Wowza Appoints Streaming Industry Veteran Chris Drake as New Chief Revenue Officer

U.S. Households Now Watch Over 43 Hours of Video Weekly, with Half Using Free Ad-supported Services Like Pluto TV, Tubi, & More

Report: Households Say Internet Service Meets Their Needs, Despite New Demands

Parks: 50% of U.S. Video-Viewing Homes Use Ad-Supported Streaming Services Weekly

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