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Women Know What Consumers Want: VCs Need To Wise Up

A whopping 117 million Americans are expected to need assistance with caregiving, according The Caregiving Innovation Frontiers by AARP and Parks Associates. It’s a $42.9 billion market. Yet, perhaps because women are the primary purchasers of these services, venture capitalists are ignoring this market opportunity.

From the article "Women Know What Consumers Want: VCs Need To Wise Up" by Geri Stengel.

Previously In The News

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HomePod Gets Multi-Room Audio Chops With iOS 11.4

The addition of multiroom functionality for the HomePod advances Apple's strategy for the product, said Dina Abdelrazik, research analyst at Parks Associates. "Its market entry approach was to intr...

E-Sports Pioneers Are Making It Up as They Go

Another reason e-sports has strong growth potential is that, unlike many other sports, whose fans may only be spectators, e-sports attracts video gamers, many of whom could become e-sports competitors...

Nvidia's Turing Chip Opens Door to New Virtual Reality Realm

However, access for consumers likely is years away, according to Brett L. Sappington, senior director of research at Parks Associates, a market research and consulting company in Addison, Texas. "T...

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