Providing market intelligence for more than 35 years

In The News

Women More Into Connectivity Than Men

According to research from Parks Associates, women are 73% more likely than men to have watched a full-length TV show online over the past 30 days.

The research firm also found that women have higher purchase intentions than men for popular consumer electronics devices (such as a fifth of women who said they planned to purchase a laptop or smartphone). Shortly after buying the product, women quickly integrated it into all aspects of their daily lives. “Once they get a product, which typically they may purchase for pragmatic and useful reasons, they will take advantage of all the applications of that product,” Parks says.

In addition, women are 40% more likely to play games on Facebook, are the majority of players on the Wii system and are nearly equal to the percentage of men who play games on the Xbox 360 and Sony’s PS3, although they tend to play different kinds of games –- social-based, for instance -– than men and boys, who are more into war and fantasy games. “We are not saying that women are taking on that role [of hardcore gamer],” Parks says. “Teenage boys still have a lot of time on their hands and enjoy immersion in those worlds.”

In order to be successful in the segment, Parks says, consumer electronics companies need to spend more time targeting and giving women practical reasons to buy specific devices (such as an easier ability to maintain a social network or an ease of watching entertainment), and let the usage patterns follow.

“Women actually buy more electronics than men,” Parks says. “That, in a way, is not surprising -- since women continue to have the role of shopping in the household, which could include electronics. [But] the view that men will be dominant just no longer holds.”

From the article, "Women More Into Connectivity Than Men" by Aaron Baar

Previously In The News

Amazon Prime Video Comes Out On Its Own

This year, Prime Video will air Woody Allen's first-ever TV series, as well as another season of its critically acclaimed alternative-history series, "The Man in the High Castle." In December, it c...

Roku still tops as sales of streaming-media players rise

Streaming-media devices continue to grow in popularity amid swiftly shifting competition, according to a new report. During the first three quarters of 2014, 10 percent of US households with a...

Chromecast at year 1: Why it's more than just an impulse buy (Q&A)

The Chromecast wasn't the first wireless streaming-media dongle to come along -- Roku had one long before -- but the $35 price and the initial offer of three months of free Netflix sparked a flurry...

The next Apple TV puts company in rare role: Playing catch-up

One of the first mainstream devices of its kind, Apple TV is a big seller worldwide. Apple has sold 25 million of the boxes in its lifetime, Chief Executive Tim Cook said in March. That beats Roku'...