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Would Facebook Spend $2 Billion On Hype? Why Pay-TV Should Pay Attention To VR

January 25, 2016

In FierceCable's latest special report, we look at the reasons why the video entertainment business should take VR seriously and invest in it. "I'm a converted skeptic -- there's just too many big companies involved in it now spending real money for it to be hype," said Brett Sappington, senior analyst for Parks Associates.

From the article "Would Facebook Spend $2 Billion On Hype? Why Pay-TV Should Pay Attention To VR" by Daniel Frankel.

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“Pay-TV providers want to retain subscribers, so they want to make sure that you stay inside their ecosystem,” says Brett Sappington, a media analyst at Parks Associates. “If you don’t have a reason t...

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About Parks Associates

Would Facebook Spend $2 Billion On Hype? Why Pay-TV Should Pay Attention To VR

Previously In The News

Finding OTT's Tipping Point: Three Factors Could Push It Past Pay-TV Subscriber Totals

Could streaming giants start to clamp down on password sharing?

91% of viewers like streaming aggregation, survey says

Comcast is totally okay with you not having an Xfinity set-top box

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