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In The News

Would Facebook Spend $2 Billion On Hype? Why Pay-TV Should Pay Attention To VR

January 25, 2016

In FierceCable's latest special report, we look at the reasons why the video entertainment business should take VR seriously and invest in it. "I'm a converted skeptic -- there's just too many big companies involved in it now spending real money for it to be hype," said Brett Sappington, senior analyst for Parks Associates.

From the article "Would Facebook Spend $2 Billion On Hype? Why Pay-TV Should Pay Attention To VR" by Daniel Frankel.

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Revenue from sports streaming and cable subscriptions in the US is expected to increase from $13.1 billion last year to $22.6 billion by 2027, according to intelligence firm Parks Associates. From...

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Elizabeth Parks, president and chief marketing officer at market research firm Parks Associates, says that consumers expect Uber-like experiences where technology is built in the experience and works....

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About Parks Associates

Would Facebook Spend $2 Billion On Hype? Why Pay-TV Should Pay Attention To VR

Previously In The News

What are Homeowners Gravitating Toward? A Necessary Glance at MDUs' Needs for Modernized Support

Formula 1 could be coming to Apple as it mulls offering up to $2 billion a year to show races, report says

Disney+ Will Start Restricting Password Sharing in Canada

Housing 3.0: Where Technology Drives Construction, Operations, UX, And Revenue Opportunities

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