Providing market intelligence for more than 35 years

In The News

Would You Buy Amazon Prime for $11 Per Month With Sprint?

Sprint Corp. (NYSE:S) CEO, Marcelo Claure, praised Sprint’s innovation, and said that “America’s fastest LTE network” will help customers easily access Amazon’s entertainment service. Sprint cited a research by Parks Associates, which revealed that 68% of smartphone users stream music every day. 71% of mobile phone users watch short clips, while 40% stream longer videos such as movies and shows; LTE-enabled tablets have also helped the cause for these devices. Sprint also said that 73% of its users listen to music every day, while 66% of Verizon users do the same with Sprint’s rival network.

From the article "Would You Buy Amazon Prime for $11 Per Month With Sprint?" by Saad Chandna.

Previously In The News

How Device Innovation Is Changing The Pay TV Landscape

The report includes insights from DISH Network, SES/HD Plus, Sling TV, NOW TV (Sky), Ampere Analysis, Futuresource Consulting, Parks Associates, Strategy Analytics, IHS Markit, Pay-TV Innovation Forum...

Why The World Swipes Right On TV

In the next decade, uptake and engagement is only expected to increase, with Parks Associates reporting that Smart TV adoption is set to increase by 31 percent each year. It seems the TV is very much...

Briefs: CES, Universal Electronics, BT, Parks Associates

“Health and wellness applications and services will play a large role in the smart home in 2017, driving innovations in security, wearables, and interoperability,” Harry Wang, senior director of resea...

Z-Wave Alliance Announces Board Member and New Security Mandate

"Ownership of smart home devices continues to increase, with some products passing 10 percent penetration in broadband households," Stuart Sikes, president at the research firm Parks Associates, obser...