Providing market intelligence for more than 35 years

In The News

WWE Gets Streaming Boost As Wrestling Fans Subscribe

WWE has been at the forefront of the media industry’s attempts to establish a business providing programming straight to viewers, without an intermediary like cable or satellite networks, while still maintaining lucrative TV deals. The company made all its content, including live events, available on the internet to paid subscribers in February 2014. Last year, WWE Network was the fifth-largest streaming service by subscriber volume, beating even HBO Now, according to Parks Associates.

Only Netflix, Amazon, Hulu and Major League Baseball’s MLB.TV ranked higher.
“WWE was making a long-term bet that they could grow subscribership online and revenues online better than they were doing with pay TV,” said Brett Sappington, senior director of research overseeing entertainment services at Parks Associates, who spoke before the earnings were released. “It was a big risk, a big bet. It looks like it’s paying off.”

From the article "WWE Gets Streaming Boost As Wrestling Fans Subscribe" by Brooke Fox.

Previously In The News

43% Plan To Purchase A Smart Home Device This Year: Study

“Having smart home devices pre-installed in the home creates an immediate opportunity to demonstrate specific value propositions in safety, energy management and convenience,” stated Patrice Samuels,...

TV Platforms Benefit From Easy Cancellation Policies

Month-to-month digital media analysts continue to follow “churn” issues — entertainment consumers who drop or add services. A 2018 Parks Associates report says about 18% of U.S. broadband households c...

Fox News Streaming Service Seeks Broader Audience With Hunting and True-Crime Shows

Finding the right streaming formula is a key test for Fox, even if it’s still early days. Fox Nation currently has 200,000 to 300,000 subscribers, according to research firm Parks Associates. (Compare...

App for COVID-19 contact tracing faces hurdles, generational divide over privacy concerns

A survey of 5,000 adults by Parks Associates indicates roughly half, 52 percent, are willing to share tracking data in an app while 28 percent are unwilling. Twenty percent are willing but only with p...

Phone:
972-490-1113
Mailing Address:
Parks Associates 5080 Spectrum Drive, Suite 1000W Addison, TX 75001 USA
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2024 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive