Providing market intelligence for more than 35 years

In The News

WWE Hires New Executive For China Expansion

So far, WWE's 24-hour video service is available in 180 countries across Asia, Europe and other regions.

By the end of 2015, WWE posted nearly 280,000 paid international subscribers, accounting for 23 percent of its global total. It also ranked fifth among the most famous direct-to-consumer subscription service next to Netflix, Amazon.com, Hulu and MLB.TV, according to Citing Parks Associates as reported by Fox Business.

From the article "WWE Hires New Executive For China Expansion" by Charissa Echavez.

Previously In The News

Study: Rural Viewers Love Their Local TV Channels More Than Ever

Those who use over-the-air antennas are a significant slice of the broadband universe. Parks Associates said that about one-quarter of U.S. broadband households used an antenna to watch local broadcas...

It's not me, it's Netflix: With password sharing on the block, how to boot your friends

According to a Parks Associates’ 2022 survey, 40% of consumers in U.S. internet households share credentials or use shared credentials, up from 27% in 2019. From the article, "It's not me, it's Net...

Hollywood Turns the Page on the Metaverse – and Disney Just Got the Memo | Analysis

All the while, consumer interest never matched the industry’s passion for the technology. The pandemic might have seemed like a prime opportunity to plug in and disconnect, since actual reality didn’t...

Nearly 20% of US households have over 3 Apple devices

Apple devices are a mainstay of US households. The portfolio of devices are so frequent around the United States, that almost a fifth of the population is an Apple loyalist. Parks Associates, a mar...