Register

I agree with the Privacy Policy

In The News

Xbox, Can You Hear Me Now?

November 20, 2013

Microsoft might be a little disappointed this holiday season. Parks Associates research shows many U.S. shoppers have already picked the game-console brand they plan to buy, with 36% of console shoppers planning to purchase a Sony gaming console and only 27% planning to buy a Microsoft product.

Sony and Microsoft are releasing next-generation consoles this month. Sony reports sales of PlayStation 4 exceeded 1 million consoles in the first 24 hours after release. Nintendo is third on the list among console shoppers; and the Android-powered Ouya, which retails for about $99, is the fourth most-desired brand.

Parks Associates estimates 15% of U.S. households running broadband plan to purchase a tablet and a game console. Those who plan to buy a game console, but not a tablet, plan to spend $989.

From the article, "Xbox, Can You Hear Me Now?" by Laurie Sullivan.

Previously In The News

Apple’s Siri: Loved, But Underused

Parks Associates, a research firm, has released the results from its Apple iPhone Siri Users study, which finds that Siri is primarily used to make phone calls and send text messages. The report fo...

Cable, Wireless Players Try to Snare Piece of $4.2B Connected-Home Business

As one of the segment's most-established players, ADT is taking on fresh competition from players like AT&T and Comcast. "Broadband was a growth engine [for cable and telecom companies] for a long...

Dish, Whirlpool Partner With Amazon Devices

Today, 40% of smartphone owners already use digital assistants, according to a recent survey conducted by Parks Associates. Millennials are most likely to partake (46%), but -- as the technology co...

Functionality, Brand Fuel Smartwatch Choices

Smartwatch users want their devices to work well, particularly with their similarly branded smartphones, but they are beginning to consider their fashion bona fides as well. According to new re...

‹
1
2
...
14
15
16
17
18
19
20
...
41
42
›