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In The News

Xbox, Can You Hear Me Now?

November 20, 2013

Microsoft might be a little disappointed this holiday season. Parks Associates research shows many U.S. shoppers have already picked the game-console brand they plan to buy, with 36% of console shoppers planning to purchase a Sony gaming console and only 27% planning to buy a Microsoft product.

Sony and Microsoft are releasing next-generation consoles this month. Sony reports sales of PlayStation 4 exceeded 1 million consoles in the first 24 hours after release. Nintendo is third on the list among console shoppers; and the Android-powered Ouya, which retails for about $99, is the fourth most-desired brand.

Parks Associates estimates 15% of U.S. households running broadband plan to purchase a tablet and a game console. Those who plan to buy a game console, but not a tablet, plan to spend $989.

From the article, "Xbox, Can You Hear Me Now?" by Laurie Sullivan.

Previously In The News

CE Shoppers Are Showroomers

Retailers looking to capture more of the consumer electronics market would be wise to embrace — rather than fight — the use of smartphones. According to Parks Associates, 25% of CE buyers said...

Many Consumers Prepped for Mobile Holiday Shopping

In another study, by Parks Associates, a quarter of consumers were found to be using mobile commerce apps to help with in-store purchase decisions. In that study, the top categories for mobile shop...

Over The Top: Big, Diverse Disruptive Force

But also, Parks Associates also reports this week that 46% of all broadband households also have a game console connected to the Internet and 28% use it as their primary connected device. And of th...

As Over-The-Top Viewing Grows, Those Users Spend More On Video

More and more consumers are viewing video via over-the-top services, according to just-released research from Parks Associates. About 50% of U.S. broadband homes use subscription or transactional o...

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