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In The News

Xbox, Can You Hear Me Now?

November 20, 2013

Microsoft might be a little disappointed this holiday season. Parks Associates research shows many U.S. shoppers have already picked the game-console brand they plan to buy, with 36% of console shoppers planning to purchase a Sony gaming console and only 27% planning to buy a Microsoft product.

Sony and Microsoft are releasing next-generation consoles this month. Sony reports sales of PlayStation 4 exceeded 1 million consoles in the first 24 hours after release. Nintendo is third on the list among console shoppers; and the Android-powered Ouya, which retails for about $99, is the fourth most-desired brand.

Parks Associates estimates 15% of U.S. households running broadband plan to purchase a tablet and a game console. Those who plan to buy a game console, but not a tablet, plan to spend $989.

From the article, "Xbox, Can You Hear Me Now?" by Laurie Sullivan.

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