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In The News

Xbox, Can You Hear Me Now?

November 20, 2013

Microsoft might be a little disappointed this holiday season. Parks Associates research shows many U.S. shoppers have already picked the game-console brand they plan to buy, with 36% of console shoppers planning to purchase a Sony gaming console and only 27% planning to buy a Microsoft product.

Sony and Microsoft are releasing next-generation consoles this month. Sony reports sales of PlayStation 4 exceeded 1 million consoles in the first 24 hours after release. Nintendo is third on the list among console shoppers; and the Android-powered Ouya, which retails for about $99, is the fourth most-desired brand.

Parks Associates estimates 15% of U.S. households running broadband plan to purchase a tablet and a game console. Those who plan to buy a game console, but not a tablet, plan to spend $989.

From the article, "Xbox, Can You Hear Me Now?" by Laurie Sullivan.

Previously In The News

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As Over-The-Top Viewing Grows, Those Users Spend More On Video

More and more consumers are viewing video via over-the-top services, according to just-released research from Parks Associates. About 50% of U.S. broadband homes use subscription or transactional o...

Pay-TV Subscribers Want Remote DVR Access, More Options

At the Consumer Electronics Show, research was released that shows about 66% of pay-TV subscribers “express interest in features they currently do not have,” per Parks Associates. “Our research...

Mobile Wallets & Passing 100 Million Users

Twenty percent of all smartphone owners already used at least one mobile location service or mobile wallet in 2013, according to the Parks Associates study Transforming Commerce: Mobile Wallets and...

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