Register

I agree with the Privacy Policy

In The News

Xbox, Can You Hear Me Now?

November 20, 2013

Microsoft might be a little disappointed this holiday season. Parks Associates research shows many U.S. shoppers have already picked the game-console brand they plan to buy, with 36% of console shoppers planning to purchase a Sony gaming console and only 27% planning to buy a Microsoft product.

Sony and Microsoft are releasing next-generation consoles this month. Sony reports sales of PlayStation 4 exceeded 1 million consoles in the first 24 hours after release. Nintendo is third on the list among console shoppers; and the Android-powered Ouya, which retails for about $99, is the fourth most-desired brand.

Parks Associates estimates 15% of U.S. households running broadband plan to purchase a tablet and a game console. Those who plan to buy a game console, but not a tablet, plan to spend $989.

From the article, "Xbox, Can You Hear Me Now?" by Laurie Sullivan.

Previously In The News

Why I'm Glad Apple Inc. Killed Its Smart TV Plans

There's simply no reason for Apple to jump into the crowded low-margin battlefield of smart TVs when it can sell its hardware at gross margins exceeding 40%. Steve Jobs reportedly once told employe...

Consumers Share Log-Ins For OTT Services, Slice Into Revenue

The over-the-top devil is in the details. While OTT services are rapidly rising in use, so is consumers’ savvy in piggybacking onto their friends’ and family’s OTT subscriptions. More than 57%...

Over-The-Top TV Revenues Forecast To Hit $19B In 2019

New research shows that TV homes with broadband are increasingly signing onto over-the-top TV (OTT) service -- with and without traditional pay TV services. In the U.S., 57% of current traditiona...

Worldwide Over-The-Top Revenue Balloons

In related news, Parks Associates released its new report finding that 1.6 billion people worldwide watch online video on connected devices. That’s more than 20% of the world’s population. Seem...

‹
1
2
...
33
34
35
36
37
38
39
40
41
42
›