Providing market intelligence for more than 35 years

In The News

Your Devices are Getting Smarter: Here’s How the U.S. Can Build Trust in Them

As of the end of 2022, 41% of American homes have one or more connected devices, and almost a third of homes have more than three devices, according to data from Parks Associates. 

From the article, "Your Devices are Getting Smarter: Here’s How the U.S. Can Build Trust in Them" by Stacey Higginbotham

Previously In The News

In Spain, Winter Is Coming with the Launch of HBO España

But what makes Spain unique in Western Europe is that about half of households have broadband but not pay TV, one of the highest internet-only household rates in Europe, according to research firm Par...

Smart Home Gadgets Need To Live Together

“We need to look at problems in the home from a holistic perspective and realize it is the value of all these devices working together that will drive adoption of the smart home,” EVRYTHNG senior vice...

HBO Now And Starz Enter Top 5 In Ranking Of U.S. SVOD Services

In an update today of its ranking of subscription OTT services in the U.S., Parks Associates said HBO Now and Starz have entered the top five, trailing only streaming giants Netflix, Amazon and Hulu....

Apple Plans Global Launch For Its TV Subscription Service: Report

The tech giant is racing to catch up to the dominant streaming players. Amazon Prime Video is in 200 countries while Netflix is in more than 190 countries. Apple also has a smaller share of the str...