Providing market intelligence for more than 35 years

In The News

Your Smart Light Can Tell Amazon and Google When You Go to Bed

This information may seem mundane compared with smartphone geolocation software that follows you around or the trove of personal data Facebook Inc. vacuums up based on your activity. But even gadgets as simple as light bulbs could enable tech companies to fill in blanks about their customers and use the data for marketing purposes. Having already amassed a digital record of activity in public spaces, critics say, tech companies are now bent on establishing a beachhead in the home.

“You can learn the behaviors of a household based on their patterns,” says Brad Russell, who tracks smart home products for researcher Parks Associates Inc. “One of the most foundational things is occupancy. There’s a lot they could do with that.”

From the article "Your Smart Light Can Tell Amazon and Google When You Go to Bed" by Matt Day.

Previously In The News

Self-Driving Cars Could Be $20 Billion Boon to Hollywood

In January, Jennifer Kent, connected car analyst for Parks Associates, said we may also be nearing connectivity in cars that would support video streaming. She projected it would take three to five ye...

Amazon Prime Music Still ‘Most Popular’ US Subscription Service

Unsurprisingly, Amazon has never announced a specific figure for Prime Music listeners, although the company’s digital music boss Steve Boom said last year that “Prime Music has several million people...

Smartphone Owners Like Sounds Of Streaming

According to research firm Parks Associates, smartphone owners spend more time per day listening to music on their device compared to other major entertainment activities, and 68% of smartphone owners...

Weekly Music Publishing Update 2.17.17: Chance The Rapper, Amazon, Anghami, Streaming Partnership & More

According to a report published by Parks Associates, there is a dark horse in the streaming market: Amazon Prime Music. The company's senior analyst says, "Nearly one-half of streaming music subscribe...