Providing market intelligence for more than 35 years

In The News

YouTube TV: Millennials will love TV on their phones, trust us!

YouTube TV is also available to watch on laptop and desktop computers, which for many young people equates to the biggest screen in the house.

But at launch, YouTube TV doesn't have support for other streaming devices like Roku or Amazon Fire TV, even though those products are more popular than Chromecast. According to the most recent data from researcher Parks Associates, Roku was the most-purchased line of streaming media players in the US, with a 30 percent share. Amazon's devices just beat out Chromecast, with a 22 percent of sales compared with Chromecast's 21 percent. Apple TV followed at 20 percent.

When CNET asked why YouTube TV is emphasizing mobile even though consumer behavior seems to go the other way, YouTube said that more device support was coming.

From the article "YouTube TV: Millennials will love TV on their phones, trust us!" by Joan E. Solsman.

Previously In The News

Finance and phones – what can retail banking learn from the phone business?

KEY STAT: Net Promotor Score (NPS) increases in direct proportion to the number of subscriptions per user. High NPS means higher product satisfaction means greater service adoption. - Parks Associates...

Amazon, Best Buy, Google may soon sell home smart devices with ‘hacker-safe’ label

A 2023 study by research firm Parks Associates found that nearly 75% of U.S. households with internet service were concerned about the security of their personal data, while 54% reported experiencing...

Parks: Subscription Streaming Services Turn to Bundling to Drive Acquisition, Retention

New Parks Associates consumer data finds entertainment services lead the subscription economy for U.S. internet households, including 89% subscribing to a streaming video service, 32% subscribing to a...

FAST30 2024: The Movers and Shakers in the Free Ad-Supported Streaming TV Arena

During the April NAB Show 2024, Parks Associates said its research found that half of U.S. video-viewing households now watch FAST channels on a regular basis. From the Media Play News article, "FA...

Phone:
972-490-1113
Mailing Address:
Parks Associates 5080 Spectrum Drive, Suite 1000W Addison, TX 75001 USA
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2024 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive