Providing market intelligence for more than 35 years

In The News

YouTube TV goes live in Google's biggest swipe at Comcast yet

The name YouTube alone carries weight as a signifier of people’s viewing habits migrating online. And for networks taking part in YouTube TV’s launch, that could make coming aboard the service seem like a smarter move than saying no. “YouTube brings the brand in online video (to live internet TV),” says Glenn Hower, a senior digital media analyst with research firm Parks Associates. If any platform is likely to cannibalize (more) viewers, it’s YouTube. To not participate as more and more viewers look to the internet for video could mean dealing yourself into irrelevance.

At least, if and when YouTube TV fulfills its seeming potential. The service so far is fun, because television is fun. When you take a closer look, you see some glaring gaps in content compared to regular TV. The experience is not smooth or intuitive in the vein of Netflix, with its single, comprehensive catalog of shows and movies.

From the article "YouTube TV goes live in Google's biggest swipe at Comcast yet" by Davey Alba.

Previously In The News

Amazon modifies ad revenue, impressions share policy for international Fire TV apps

Amazon controls one of the most-dominant streaming TV platforms in the United States, with its Fire TV operating system installed on 40% of devices in the domestic market, according to data from Parks...

Insta-analysis: ADT to divest its full commercial business

“ADT is a powerhouse player in the residential security space, and this move to divest its commercial business shows the focus they are highly focused on the residential market,” adds industry analyst...

AT&T Workshops Aim to Boost Digital Literacy for Seniors

In March 2021, Parks Associates reported that 34% of all U.S. senior broadband households use smart speakers or smart displays. The firm defined seniors as those over 64 years of age. From the arti...

2023 CEDIA Shares: PowerHouse Alliance

According to Parks Associates, 30 percent of US broadband households live in multi-dwelling unit (MDU) housing and there are 700K multifamily properties in the United States. From the article, "202...

Phone:
972-490-1113
Mailing Address:
Parks Associates 5080 Spectrum Drive, Suite 1000W Addison, TX 75001 USA
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2024 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive