Providing market intelligence for more than 35 years

In The News

Z-Wave Smart Home Device Adoption Grows in 2016; FIBARO Joins the Alliance Board of Directors

According to Parks Associates, nearly 20% of U.S. broadband households own a smart home device (smart thermostats, networked cameras, smart video doorbells, smart door locks, smart lighting devices, or smart home central controllers) and by 2025, 66% of U.S. broadband households will have a smart home product.

“Ownership of smart home devices continues to increase, with some products passing 10% penetration in broadband households,” said Stuart Sikes, President, Parks Associates. “Major technology providers including those using Z-Wave like Samsung and Honeywell, as well as tech giants like Amazon and Google, along with others are experiencing strong sales of smart home products, adding to awareness and excitement of this category.” 

From the article "Z-Wave Smart Home Device Adoption Grows in 2016; FIBARO Joins the Alliance Board of Directors" by www.twice.com

Previously In The News

Providers Fine-tune Their Business Models As A La Carte Streaming Services Proliferate

Those who prefer streaming video-on-demand aren’t shy about sharing passwords. About 6 percent of U.S. broadband households use an over-the-top video service paid by someone living outside of the hous...

Spanish Viewers Prefer Online Video To Pay TV: Study

“First-time adoption of pay TV is up among Spanish broadband households as is the penetration of pay TV overall. The Spanish pay-TV market in general has a very active, cost-conscious base of subscrib...

Millennials are the generation most likely to use another person's Netflix account, with 18 percent admitting to illegal streaming, survey finds

The move is expected to recoup major money for the video streaming giant: a separate report from Parks Associates found that by 2021, credentials sharing will account for $9.9 billion of losses in pay...

Smart home devices have a big data problem, and it's growing

That trend, to start making customers pay to access data, dovetails with research found by Parks Associates earlier this year, which noted that new smart home security customers spend about $55, on av...