Providing market intelligence for more than 35 years

In The News

ZigBee And Thread Act To Make Their IoT Smarts Stack Up

As the latest edition of the International CES trade show begins on Tuesday, consumers are faced with a slew of new standards, protocols and frameworks to tie home IoT products together as an easily managed system. On Monday, the Wi-Fi Alliance announced it's finished a new specification it calls Wi-Fi HaLow, which uses less power so it can work in small battery-powered devices.

Consumers could benefit from steps to combine some of these approaches. Research company Parks Associates estimates that 43 percent of U.S. households will buy a connected-home product this year.

From the article "ZigBee And Thread Act To Make Their IoT Smarts Stack Up" by Stephen Lawson.

Previously In The News

Does cord cutting REALLY save you money? It now costs $120 a month to subscribe to Netflix, Hulu and the other main streaming services - as platforms hike prices amid fierce competition

A 2022 study from market research firm Parks Associates found a quarter of American households subscribe to nine or more streaming services, while 50 percent are signed up to at least four.  From t...

Most Pirated TV Shows List Spells Trouble for Disney

A study from earlier this year found pirating websites and password sharing could cost providers around $113 billion in the next five years alone. Conducted by Parks Associates, the research found tha...

TVOS wars heated up in 2023

Branded smart TV efforts came as both Roku and Vizio executives suggested this year that the era of the streaming dongle is dead and earlier data from Parks Associates’ found sales of connected TV med...

Interactivity, shoppability, new formats make their way to CTV advertising in 2023

In a November column Parks Associates’ Eric Sorensen, director of Streaming Video Tracker, zeroed in on the growth of ad-supported streaming and evolution of formats. “Innovative ad formats, such a...