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Smart home devices hold the potential to increase efficiency, cut costs and enhance convenience for consumers. Yet, the home as an integrated hub of Internet-connected devices has not yet gained mainstream adoption. However, this may be about to change. Research data from Parks Associates indicate that 43 percent of U.S. broadband households are willing to purchase a smart home package that offers home management, safety and security features. This is good news for companies looking for opportunities to offer innovative products that further advances within the rapidly evolving Internet of Things (IoT) marketplace.