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Billing Choices Drive Monetization: The $13 billion Revenue Opportunity in Direct Carrier Billing

Connected device ownership is going mainstream, providing a solid foundation for app development and spurring rapid growth of app economies. Navigating multiple app environments is a developer challenge; therefore, developers must leverage existing skill sets to break down technical and financial barriers of delivering content across multiple Internet-connected devices.

A new report to be released on March 31, 2013, evaluates the connected app marketplace in North America. Parks Associates' "App Development & Distribution Models" examines the app development, management, integration, and publishing process for the major app-enabled devices - smartphones, tablets, and connected TVs.

From the press release, "Billing Choices Drive Monetization: The $13 billion Revenue Opportunity in Direct Carrier Billing."

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"The best way to engage customers is to focus on solutions that customers actually want," said Maia Hinkle, research analyst at Parks Associates. "Customers want to optimize their comfort, pay the...

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