Register

I agree with the Privacy Policy

Industry Press Releases

Bluetooth Smart Technology Unveiled as the Magic Behind Beacons

January 27, 2014

Bluetooth Smart, the low-energy consuming, intelligent sensor technology developed by the Bluetooth Special Interest Group (SIG), is the magic behind several payment and marketing trials being adopted by processors and retailers alike. Beacons powered by Bluetooth Smart technology make the promise of a mobile wallet, mobile couponing, and location-based services possible. Consumers should expect their in-store experience to look and feel completely different by the end of 2014.

"In 2014, Parks Associates expects Bluetooth to play a much larger role in the mobile wallet ecosystem," said Jennifer Kent, senior analyst, Parks Associates. "Not only does Bluetooth Smart have support from major players like PayPal and Apple, but it also enables three crucial mobile wallet functions: payment from mobile phone to point-of-sale terminal, passive transmission of marketing messages, and the ability to detect consumers' location in-store."

From the press release, "Bluetooth Smart Technology Unveiled as the Magic Behind Beacons."

Previously In The News

Successful App Business Models: Trends and Case Studies 2013

This report analyzes the mobile app market, highlights consumer usage trends, and evaluates four major app developer business models. The report uses case studies of six mobile apps to showcase how...

Sutherland Global Services to Present New Business Models At CONNECTIONS™: The Premier Connected Home Conference & Showcase

Sutherland Global Services (Sutherland) announced today that Joe Buggy, Senior Vice President, Customer Lifecycle Management Practice will be participating as a speaker at the upcoming CONNECTIONS™...

iYogi Executive to Present 'A Survival Guide for the Post-PC World' at CONNECTIONS Conference

iYogi announced that Larry Gordon, President, Global Channels, iYogi, is participating as a speaker at the upcoming CONNECTIONS Conference, co-located at CTIA, through May 23 in Las Vegas. Acco...

Linear's senior vice president to speak at upcoming CONNECTIONS Conference in Las Vegas

The interactive panel session, moderated by Tom Kerber, director, research, home controls and energy, Parks Associates examines new channels and platforms that are changing the approach to the home...

‹
1
2
...
39
40
41
42
43
44
45
...
49
50
›