Register

I agree with the Privacy Policy

Industry Press Releases

Bluetooth Smart Technology Unveiled as the Magic Behind Beacons

January 27, 2014

Bluetooth Smart, the low-energy consuming, intelligent sensor technology developed by the Bluetooth Special Interest Group (SIG), is the magic behind several payment and marketing trials being adopted by processors and retailers alike. Beacons powered by Bluetooth Smart technology make the promise of a mobile wallet, mobile couponing, and location-based services possible. Consumers should expect their in-store experience to look and feel completely different by the end of 2014.

"In 2014, Parks Associates expects Bluetooth to play a much larger role in the mobile wallet ecosystem," said Jennifer Kent, senior analyst, Parks Associates. "Not only does Bluetooth Smart have support from major players like PayPal and Apple, but it also enables three crucial mobile wallet functions: payment from mobile phone to point-of-sale terminal, passive transmission of marketing messages, and the ability to detect consumers' location in-store."

From the press release, "Bluetooth Smart Technology Unveiled as the Magic Behind Beacons."

Previously In The News

LiveRail Increases Market Share by Signing the Most Coveted Premium Video Publishers

LiveRail, the leading programmatic video advertising platform for publishers, announced today that it has signed a number of new premium publishers, further solidifying its position as the preferre...

Dolby Collaborates with Leading Hollywood Studios to Deliver High-Quality Audio for Digital Content

Dolby Laboratories, Inc. today announced that Twentieth Century Fox Home Entertainment and Anchor Bay Entertainment now encode movies and TV programs in the UltraViolet™ Common File Format (CFF) us...

‹
1
2
...
41
42
43
44
45
46
47
48
49
50