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Industry Press Releases

Concurrent Expands Support for Video On-Demand on Smart TVs

November 27, 2012

With consumer electronics companies introducing so many new Smart TVs into the market, each with its own unique integration requirements, it is important that operators employ a flexible video delivery solution that is certified against the most popular TV brands. Concurrent has been working closely with a major European operator to extend video on-demand services to a wide range of Internet-connected TVs using the MediaHawk Platform.

The popularity of video on-demand content on Smart TVs continues to grow, as consumers begin to embrace over-the-top services like Netflix, Apple and Hulu. According to Parks Associates, in 2012 75 percent of U.S. Smart TV owners who connect their TVs to the Internet watch on-demand movies at least once per month, versus 57 percent in 2011. Now more than ever, cable and telco service providers are faced with the challenges of competing on new screens, which means implementing support for new video formats and content protection schemes. Concurrent’s MediaHawk VX unified video delivery solution offers service providers a way to seamlessly deliver content to both traditional and new screens using a common hardware and software foundation.

From the press release, "Concurrent Expands Support for Video On-Demand on Smart TVs."

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