Providing market intelligence for more than 35 years

Industry Press Releases

Cypress Strengthens Internet Of Things Leadership With Cirrent Software Offering

"Cirrent raises the bar on Wi-Fi user experience for connected products. Adding Cirrent technology to automate Wi-Fi provisioning improves both the customer experience and the security of all the Wi-Fi products in the home, which benefits both network operators and consumers," said Arsham Hatambeiki, Senior Vice President of Product and Technology at Universal Electronics Inc. (UEI).

“Half of the consumers experience problems when setting up smart home products,” said Tom Kerber, Senior Director, IoT Strategy, at Parks Associates. “Difficulty connecting devices to the internet has remained the leading issue facing consumers over the past three years. Every manufacturer must provide solutions that eliminate these problems for consumers.”

From the industry press release "Cypress Strengthens Internet Of Things Leadership With Cirrent Software Offering."

Previously In The News

Verimatrix Addresses Consumer Privacy and Data Security During CONNECTIONS Summit at CES 2016

The interactive panel session, moderated by Parks Associates Research Analyst Brad Russell, examines trends in personalization, including privacy and security concerns and strategies to balance connec...

NETGEAR to Highlight Award-Winning 1080p HD Arlo Security Camera Family at CES 2016

According to recent research from Parks Associates, a market research and consulting company, approximately 14 percent of U.S. broadband households have expressed an intention to purchase a networked...

New Support.com Survey Shows Complexity of Smart Home Systems is Impeding Adoption, Customer Experience

The insights, initially published today in an infographic entitled, “A Smart Home Divided,” come from a Support.com survey of more than 3,000 U.S. consumers in November 2015. The infographic is availa...

Calix Solution Unlocks MDU Opportunity For Service Providers

Overcome Wi-Fi Challenges -- Parks Associates research reveals that today more customer service inquiries are related to Wi-Fi than any other single issue. By utilizing the Calix Carrier Class Wi-Fi f...