Providing market intelligence for more than 35 years

Industry Press Releases

Cypress Strengthens Internet Of Things Leadership With Cirrent Software Offering

"Cirrent raises the bar on Wi-Fi user experience for connected products. Adding Cirrent technology to automate Wi-Fi provisioning improves both the customer experience and the security of all the Wi-Fi products in the home, which benefits both network operators and consumers," said Arsham Hatambeiki, Senior Vice President of Product and Technology at Universal Electronics Inc. (UEI).

“Half of the consumers experience problems when setting up smart home products,” said Tom Kerber, Senior Director, IoT Strategy, at Parks Associates. “Difficulty connecting devices to the internet has remained the leading issue facing consumers over the past three years. Every manufacturer must provide solutions that eliminate these problems for consumers.”

From the industry press release "Cypress Strengthens Internet Of Things Leadership With Cirrent Software Offering."

Previously In The News

Vivint Smart Home To Keynote Parks Associates' 20th Annual CONNECTIONS(TM) Conference

DALLAS, TX--(Marketwired - May 18, 2016) - Parks Associates announced today that Vivint Smart Home Chief Strategy and Innovation Officer Matt Eyring will deliver a keynote on the evolution of the smar...

Holistic Labs Launches Digital Butler Taking The Guesswork Out Of Technical Support

Built on a learning platform, Digital Butler is adaptive, vendor-neutral and provides for a single-stop support marketplace. "Supporting connected consumers is increasingly costly given the growing nu...

Frankly Launches Apple TV OTT App With NBC Station WBBH

Local broadcasters are launching their own branded OTT apps to stay ahead of the curve as cable TV subscriptions fall and streaming subscriptions rise. According to Parks Associates, 36% of U.S. broad...

New Orbi WiFi System From NETGEAR Delights With Whole-Home High-Speed WiFi

“The connected home has become more data hungry than ever, and video consumption is the primary driver,” says Brett Sappington, senior director of research, Parks Associates. “Consumers are streaming...