Register

I agree with the Privacy Policy

Industry Press Releases

Gaming consoles increasingly vital for connected TV viewership, brand advertising

December 05, 2012

In addition, a November study conducted by market research firm Parks Associates found that about 58 percent of connected TV consumers said that ads on the platform are effective, and more than 80 percent of those polled indicated that they thought more immersive connected TV-based ads were an ideal way to learn more about a brand or product.

While a majority of U.S. TV viewers do not yet own a connected television, that is likely to change soon. The November report predicted that about 87 million North American households will have a connected TV by 2016, which is why video ad executive Jeff Siegel wrote in a December 5 ADOTAS article that now is the right time for brands to start advertising on internet-enabled TVs.

From the press release, "Gaming consoles increasingly vital for connected TV viewership, brand advertising."

Previously In The News

TV in the Digital Age

As a kickoff to greater focus in this arena, IAB held a Town Hall in May, sponsored by member, Delivery Agent, titled “TV in the Digital Age: How Big Brands are Harnessing the Power of Connected De...

NETGEAR Launches Ocuity Wireless IP Cameras, Best-in-Class Integrated Monitoring Solution for Security Systems Providers

The Ocuity 500 comes with a built-in rechargeable battery that supports two hours of streaming video, maintaining a complete video record even through power outages. Multiple power management modes...

Nortek Security & Control Ships 1 Millionth Z-Wave Home Automation Device

According to Parks Associates, over 55 percent of installed smart door locks and garage door controls, smart smoke detectors and water leak sensors, and networked security cameras are integrated in...

PlumChoice and Parks Associates Present “Closing the IoT Gap with Specialized Tech Support”

PlumChoice, Inc., the leading specialized technical services provider in optimizing the benefits consumers and small companies derive from their personal technology experiences, will partner with P...

‹
1
2
...
12
13
14
15
16
17
18
...
49
50
›