Register

I agree with the Privacy Policy

Industry Press Releases

Gaming consoles increasingly vital for connected TV viewership, brand advertising

December 05, 2012

In addition, a November study conducted by market research firm Parks Associates found that about 58 percent of connected TV consumers said that ads on the platform are effective, and more than 80 percent of those polled indicated that they thought more immersive connected TV-based ads were an ideal way to learn more about a brand or product.

While a majority of U.S. TV viewers do not yet own a connected television, that is likely to change soon. The November report predicted that about 87 million North American households will have a connected TV by 2016, which is why video ad executive Jeff Siegel wrote in a December 5 ADOTAS article that now is the right time for brands to start advertising on internet-enabled TVs.

From the press release, "Gaming consoles increasingly vital for connected TV viewership, brand advertising."

Previously In The News

Connected Home Developers Garage Debuts at SXSW 2014

On Sunday, March 9, iControl Networks, Silicon Labs and Time Warner Cable will co-host the 'Connected Home Developers Garage' at SXSW 2014. The Developers Garage will bring together device and appl...

CEA Releases Report on Dramatic Rise of Connected Health and Wellness Consumer Devices Market

The Consumer Electronics Association (CEA)® today released a comprehensive new report, The Connected Health and Wellness Market, quantifying the dramatic growth in sales of connected health and wel...

New Seagate Media Channel on Roku Streams Multimedia Content from Seagate Central Personal Cloud to the Television

“Streaming of entertainment content continues to grow – two-thirds of U.S. broadband households currently connect a CE device to their TV sets – meaning that consumers have a wide variety of viewin...

zBoost Presents Complimentary Guide Showcasing Tips, Tools and Tech for The Integrated Home

zBoost, a leading provider of cell phone signal booster kits, is showcasing its Tips, Tools and Tech -- Guide for Staying Connected, Organized and Entertained, at CEDIA Expo 2013 in booth #1255. Th...

‹
1
2
...
20
21
22
23
24
25
26
...
49
50
›